Couponing at HEB


H.E.B. is my favorite local grocery store. They have one of the biggest selection of products, and the freshest. The prices are good and they have great sales.

There are several different ways to coupon at H.E.B. If I am unclear about anything or you have any questions, please leave me a comment or shoot me a question!

Here we go:

  • HEB does not allow stacking of coupons, which means you cannot use a manufacturer coupon (MFC) with a store coupon on a single item.
    • For example, if the yellow coupon says $1 off an item, you cannot use a manufacturer coupon for $ off the same item
  • But they do allow piggybacking, so if you have a yellow store coupon for buy one get one free, you can use a MFC on the item you buy.
    • For example, yellow Q for buy Charmin toilet paper, get wipes free, you can use a coupon on the toilet paper!
  • You can also piggyback MFCs with basket coupons. A basket coupon is like $5 off a $25 purchase (example). You save $5 instantly at the register when you use this coupon. You can use MFCs on the items you buy to lower your out of pocket expense (OOP)
    • Per HEB coupon policy you can only have one coupon per item. So if you are doing a scenario with a basket coupon and have 5 items, and 5 MFCs for those items, then that makes 6 total coupons including the yellow basket Q for the 5 items. You need a filler item, a small extra (taxable – not grocery) to allow for the “extra” coupon, so maybe a pack of gum or something like that.
    • Basket Qs can be item specific or just a total. One might say save $5 on $25 grocery purchase, so that would mean you could buy produce or toilet paper and anything in between. Another one might say save $10 when you purchase $20 worth of Loreal products.
    • You MUST use the basket coupon FIRST in order for it to register that you have enough items to qualify, then use other coupons to lower out of pocket cost.

HEB deals 2

  • HEB periodically runs specials called Catalinas. A catalina is similar to a basket coupon except when you purchase qualifying items, it will print you a coupon to use on your next purchase
    • These coupons are generally not valid until after the catalina period has ended so you cannot roll them, or use the coupon to do another catalina transaction (unless it is a different catalina) – Ex. You could receive a Catalina for a P&G promotion and then use it for a Unilever Catalina if the coupon is still valid.
    • So check your dates carefully!
  • One common Catalina promotion that HEB runs is buy $30 worth of P&G products and receive a $10 coupon for your next purchase. They will generally have flyers in store that list brands under the P&G name. A few are Bounty, Charmin, Old Spice, Tide, and Head & Shoulders.
    • One thing to remember when doing catalina transactions, let the cashier hit the total button and then hand over your coupons.
    • You can use both yellow store coupons and MFCs on the catalina items
    • An example of a Catalina transaction (hypothetical) – Buy 2 Bounty paper towels $8.98,   1 Tide Pods 16 Ct $4.47, and 2 Old Spice deodorants for a total of $30.37 which is enough to trigger the catalina coupon. After the cashier hits total, then use (2) $1 coupons off Bounty, (1) $2 coupons off Tide, and (2) $1 coupons off Old Spice deodorant. That would bring your total to $24.37 and then you would receive a $10 coupon which is like getting all of those items for $14.37! (There are much better scenarios for better deals, this is just an example)
  • If for some reason your catalina doesn’t print and you have met all the requirements, you can go to the Customer Service desk and ask for it. Per policy it has to be $30 before coupons, not after.
  • There are several different types of Catalina promotions with different total thresholds. They usually advertise these in the weekly ads and in-store displays.
  • If you want to get more than one catalina coupon you must separate your transactions. The register will not recognize if you have twice the necessary threshold amount and give you 2 catalina coupons, two transactions would be necessary.


Two scenarios that are similar but only one can be combined with MFCs.

  • You cannot use a manufacturer coupon with a yellow coupon that says Buy Two for $5 (example), this would be considered stacking.
  • But, If there is a sale like this:

HEB coupons1

You can use two MFCs on those two items to lower OOP, this is not stacking because you do not need a store coupon to get the item at the sale price.


HEB also has an app that I highly recommend you download!


You can look up prices, and it will usually show if an item is on sale. It has their weekly ad and they have digital coupons! Sometimes there are coupons on the app that aren’t available in store. For example, right now in my app, I have a coupon for $2 off an $8 chips purchase!

  • To use your digital coupons enter your phone number and code (that you will set up when you make an account) into the credit card machine and it will automatically deduct any qualifying coupons.
  • You must select the coupons on the app in order for them to deduct from your transaction.
  • I have been told by several cashiers that you have to put in your digital coupons before you can use other coupons – keep that in mind when you do your transaction


There you have it! Couponing at HEB is fairly simple once you get the hang of it and most of the cashiers are coupon friendly! I have rarely had trouble using coupons with promotions.

Happy Couponing!

If you have any questions please drop me a comment or shoot me an email! I am more than happy to help you on your money saving journey!



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